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DTSTART:20110816T183000Z
DTEND:20110816T200000Z
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SUMMARY:Chamber Institute: Marketing/Big Idea Campaigns
DESCRIPTION:Topic: Chamber Institute: Marketing/Big Idea Campaigns\n\nSpeaker: Andrew Wyant\, VP of Marketing for LifeLock \n\n\nBusinesses and marketers are frequently looking for the big idea to differentiate their company. Join us as Andrew Wyant\, VP of Marketing for LifeLock\, shares the behind-the-scenes stories of how CEO Todd Davis' big idea of giving out his social security number resulted in one of the most successful advertising campaigns in recent years – driving LifeLock to number 8 on the Inc 500 list. Andrew will share the stories of how the campaign evolved to a direct response advertising program and how the company has dealt with the inevitable challenges of being a leader. Attendees will leave with three strategies as to how they can come up their own big ideas.\n\n\nCatering by:\n\n\n\nDoor Prize Sponsor:\n\n\n\nThree day/Two night stay studio suite at Sedona Resort.
X-ALT-DESC;FMTTYPE=text/html:\n<p><a target="_blank" href="http://www.lifelock.com">\n<img alt="" src="http://www.phxchamber.com/sponsors/sponsors/LifeLock%20WEB.jpg" border="0" /></a></p>\n\n<b>Topic:</b> Chamber Institute: Marketing/Big Idea Campaigns<br>\n<b>Speaker:</b> Andrew Wyant\, VP of Marketing for LifeLock <br><br>\nBusinesses and marketers are frequently looking for the big idea to differentiate their company. Join us as Andrew Wyant\, VP of Marketing for LifeLock\, shares the behind-the-scenes stories of how CEO Todd Davis' big idea of giving out his social security number resulted in one of the most successful advertising campaigns in recent years – driving LifeLock to number 8 on the Inc 500 list. Andrew will share the stories of how the campaign evolved to a direct response advertising program and how the company has dealt with the inevitable challenges of being a leader. Attendees will leave with three strategies as to how they can come up their own big ideas.\n\n<br><p><b>Catering by:</b><br>\n<a target="_blank" href="http://www.beatitudescampus.org">\n<img alt="" src="http://www.phxchamber.com/sponsors/sponsors/Beautitudes150.jpg" width="150" height="70"></a></p>\n<p><b>Door Prize Sponsor:</b><br>\n<a target="_blank" href="http://www.krazykyote.net/index.php">\n<img alt="" src="http://www.phxchamber.com/sponsors/sponsors/KrazyKyote150.jpg" width="150" height="70"></a><br>Three day/Two night stay studio suite at Sedona Resort.</p>\n<br>\n<p><img alt="Parking Map" src="http://www.phoenixchamber.com/images/Map.jpg" width="430" height="130" /></p>\n\n\n\n\n
LOCATION:201 N. Central Ave.\, Ste. 2700\, Phoenix\, AZ 85004
UID:e.2665.2329
SEQUENCE:3
DTSTAMP:20260422T153359Z
URL:https://business.phoenixchamber.com/events/details/chamber-institute-marketing-big-idea-campaigns-08-16-2011-2329
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