BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20120405T203000Z DTEND:20120406T003000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Marketing Summit DESCRIPTION:Online registration has been closed for the Marketing Summit. \nLimited onsite registration is available. Thank you! \n\n\n\n\n\n\nIs your organization in need of a marketing makeover? The Marketing Summit is \nthe solution for you! This half-day conference will inform you how to shape your \nbrand\, generate media hype\, cultivate leads and effectively monitor media \nfeedback from your consumers. Each session is tailored to marketing \nprofessionals and small business owners looking to create and maintain a strong \nbrand and media presence. Register today!\nKeynote Presentation: Standing Out! How to Create a Recognizable Brand\n1:30-2:20pm\nBill Pearce\, Marketing Faculty at UC Berkeley\, former CMO of Del Monte Foods \nand Taco Bell\nBranding is all about creating an instantly recognizable name\, logo and \noverall image. Bill will share insight on what he has learned in his 20 years of \nexperience as a marketing professional with Taco Bell\, Del Monte Foods\, Campbell \nSoup and other consumer favorites. You will learn the difference between needs \nand wants and features and benefits and how knowledge of these differences will \nhelp you build a great brand.\n\n \n Track A\n Session 1A: Managing Your Brand on Budgets Big to Small\n 2:30-3:20pm\n Roger Hurni\, Off Madison Ave.\, Inc.\n Your brand managers are your customers. The more you participate and \n make it easier for customers to manage your brand\, the further you can \n maximize your marketing budget at any scale. In this session\, Roger will \n show you how Off Madison Ave. has helped clients with national reach\, \n such as Nike\, and clients with local reach\, such as ABC15\, nurture brand \n advocates with interactive marketing. You'll see how best to engage with \n your new brand managers\, to de X-ALT-DESC;FMTTYPE=text/html:

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Online registration has been closed for the Marketing Summit.
Limited onsite registration is available. Thank you!


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Is your organization in need of a marketing makeover? The Marketing Summit is \nthe solution for you! This half-day conference will inform you how to shape your \nbrand\, generate media hype\, cultivate leads and effectively monitor media \nfeedback from your consumers. Each session is tailored to marketing \nprofessionals and small business owners looking to create and maintain a strong \nbrand and media presence. Register today!

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Keynote Presentation: Standing Out! How to Create a Recognizable Brand

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1:30-2:20pm

\n

Bill Pearce\, Marketing Faculty at UC Berkeley\, former CMO of Del Monte Foods \nand Taco Bell

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Branding is all about creating an instantly recognizable name\, logo and \noverall image. Bill will share insight on what he has learned in his 20 years of \nexperience as a marketing professional with Taco Bell\, Del Monte Foods\, Campbell \nSoup and other consumer favorites. You will learn the difference between needs \nand wants and features and benefits and how knowledge of these differences will \nhelp you build a great brand.

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Track A

\n Session 1A: Managing Your Brand on Budgets Big to Small

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2:30-3:20pm

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Roger Hurni\, Off Madison Ave.\, Inc.

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Your brand managers are your customers. The more you participate and \n make it easier for customers to manage your brand\, the further you can \n maximize your marketing budget at any scale. In this session\, Roger will \n show you how Off Madison Ave. has helped clients with national reach\, \n such as Nike\, and clients with local reach\, such as ABC15\, nurture brand \n advocates with interactive marketing. You'll see how best to engage with \n your new brand managers\, to de LOCATION:Edward Jones Training Facility\, Tempe\, AZ 85284 UID:e.2665.2528 SEQUENCE:3 DTSTAMP:20260422T042524Z URL:https://business.phoenixchamber.com/events/details/marketing-summit-04-05-2012-2528 END:VEVENT END:VCALENDAR