Description

Online registration for this event is now closed. On-site registration will be available on a first come, first served basis at a price of $65 per person. Please contact Jessica Mayer at jmayer@phoenixchamber.com with any questions.

Location:
Edward Jones Training Facility
11:30am – 12:00pm: Check-In and Lunch
12:00 – 4:30pm: Keynotes and Breakout Sessions

The Greater Phoenix Chamber of Commerce presents its third Marketing Summit, bringing industry professionals together to help you enhance your marketing efforts, engage with your customers and grow your business. This half-day program is full of insight and information you can put to work right away to build your brand, increase sales and cultivate raving fans.

Program will include two keynote speakers and two breakout sessions focused on B2B and B2C marketing. Perfect for small business owners as well as novice and experienced marketing professionals.

OPENING KEYNOTE PRESENTER
The Why, What and How of Word of Mouth Marketing

Speaker: Ted Wright, Founder & Managing Partner, Fizz
A successful word of mouth campaign doesn't just happen. You'll learn how to get people talking and recommending your company from one of the country's foremost word of mouth marketers. Ted Wright helped re-ignite the Pabst Blue Ribbon brand in 2000 and can light a fire under your efforts.

B2C MARKETING TRACK A SESSION 1

Keeping your eye on the big picture in a changing media landscape

Speaker: Fraser Elliott, Cramer-Krasselt

The incredible measurability of direct response media can lure us into under-investing i