Description

Topic: Chamber Institute: Marketing/Big Idea Campaigns
Speaker: Andrew Wyant, VP of Marketing for LifeLock

Businesses and marketers are frequently looking for the big idea to differentiate their company. Join us as Andrew Wyant, VP of Marketing for LifeLock, shares the behind-the-scenes stories of how CEO Todd Davis' big idea of giving out his social security number resulted in one of the most successful advertising campaigns in recent years – driving LifeLock to number 8 on the Inc 500 list. Andrew will share the stories of how the campaign evolved to a direct response advertising program and how the company has dealt with the inevitable challenges of being a leader. Attendees will leave with three strategies as to how they can come up their own big ideas.

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Door Prize Sponsor:

Three day/Two night stay studio suite at Sedona Resort.