Marketing Summit
Date and Time
Thursday Apr 5, 2012
1:30 PM - 5:30 PM MST
Location
Edward Jones Training Facility, Tempe, AZ 85284
Description
Limited onsite registration is available. Thank you!
Is your organization in need of a marketing makeover? The Marketing Summit is the solution for you! This half-day conference will inform you how to shape your brand, generate media hype, cultivate leads and effectively monitor media feedback from your consumers. Each session is tailored to marketing professionals and small business owners looking to create and maintain a strong brand and media presence. Register today!
Keynote Presentation: Standing Out! How to Create a Recognizable Brand
1:30-2:20pm
Bill Pearce, Marketing Faculty at UC Berkeley, former CMO of Del Monte Foods and Taco Bell
Branding is all about creating an instantly recognizable name, logo and overall image. Bill will share insight on what he has learned in his 20 years of experience as a marketing professional with Taco Bell, Del Monte Foods, Campbell Soup and other consumer favorites. You will learn the difference between needs and wants and features and benefits and how knowledge of these differences will help you build a great brand.
| Track A Session 1A: Managing Your Brand on Budgets Big to Small 2:30-3:20pm Roger Hurni, Off Madison Ave., Inc. Your brand managers are your customers. The more you participate and make it easier for customers to manage your brand, the further you can maximize your marketing budget at any scale. In this session, Roger will show you how Off Madison Ave. has helped clients with national reach, such as Nike, and clients with local reach, such as ABC15, nurture brand advocates with interactive marketing. You'll see how best to engage with your new brand managers, to de 
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